Currys Sell What Now TikTok Ads for AMV-BBDO

Ideated the socially-native approach, ideated and wrote the scripts for 52 TikTok ads, each running 6-15s.

Brand & Social Strategy for SoHealthful

Created a social-first brand strategy for health-tech startup, SoHealthful including brand tone of voice, platform optimisation, content strategy and community management.

Strategy documentation available by request.

A logo with a teal cross with a purple dollar sign intertwined in the center, and the word "sohealthful" written below, with "so" in purple and "healthful" in dark blue. It's the brand logo for health tech startup SoHealthful.

Employee Generated Social Video for IHG

Led on pitch and campaign to develop Employee Generated Content branded content formats for Intercontinental Hotel Group.