Social-first strategy.
Scroll-stopping content.
I help brands belong on social.
No buzzwords, no beige decks. Just social strategy, brand voice and creative that knows how the algorithm thinks.
What I do.
Help creative agencies stop wasting time repacking dull, above-the-line content for social and start making social-first content that gets attention.
Produce creative that has a creator-mindset and is native to the platform you’re actually posting on. (It’s not rocket science but people still get this wrong).
Recent Work - Currys
A selection from a yearlong project to make 52 native TikTok ads for Currys with AMV-BBDO on their “Currys Sells What Now” campaign.
The approach is simple, tap into their existing Employee Generated Content strand and make ads that don’t look like ads.
Recent Work - Golden Kings
This is the launch video for a campaign I worked on with Flabbergast to make Golden Kings Potatoes a more socially-native brand. The idea stemmed from thinking of ways to humanise the brand in a way that felt platform native e.g. funny, visually interesting and slightly brainrot. It’s a talking potato after all! The tone is inspired by British mockumentaries and the stop motion animated movie Marcel the Shell with Shoes On.