I’m a Creative Director who lives and breathes social.

For 13 years, I’ve been turning ideas into scroll-stopping content for brands, publishers, and agencies around the world.

I co-founded WundergroundMusic, growing it from a wild idea into one of the biggest independent dance music publishers with 4 million monthly impressions, 300k+ followers, and a global community hooked on our content.

I worked at the cutting edge of social at UNILAD/LADbible, leading the original content team and creating campaigns that racked up hundreds of millions of views for some of the world’s biggest brands.

As Content Director at 33", I worked with global clients like Sky TV, Stellantis, Disney, and Intercontinental Hotel Group, leading diverse creative teams from pitch to production.

Now, as a freelancer, I help agencies and brands find their voice, tell their story, and make work that actually gets noticed.

Let’s make something worth sharing.